Archive for the ‘Pitching and Selling’ Category

MASTER THE ART OF THE PITCH

Wednesday, July 12th, 2017

What do you do when you have a product or service to promote? What do you do when you want others to participate in the benefits of your product or service? What do you do to emotionally connect with your audience? How do you master the art of the pitch? We all want to be […]

Know Your Audience Before You Speak!

Wednesday, June 14th, 2017

Know your audience before you speak! Know your audience and their triggers before you open your mouth to speak. It starts with WHY. Why are you presenting and to whom?  Examine the purpose of your talk, seminar or workshop in relationship to your audiences’ profile. Their age, profession, titles, projects, organization, company and the event play […]

The new lost Art of Conversation

Friday, September 9th, 2016

What is a conversation? A week ago I was reading a book listing 100 definitions of a ‘conversation’. I’ve been thinking about many of the responses in that book and how we define conversation. A short definition of ‘conversation’ in the Oxford dictionary is “the informal exchange of ideas by spoken words.” The Wikipedia definition […]

How to get audience attention every time you pitch!

Friday, July 29th, 2016

Grabbing Audience Attention is Step 1 How do you get your audience’s attention? Next, how do you engage your audience? Finally, how do you get them to want to hear more? The rules apply if you’re selling, pitching, or speaking regardless of the situation. The most common opening used by over 80% of people pitching starts […]

How to Pitch a win/win for Scientists and Researchers

Friday, July 8th, 2016

Know your audience to pitch for a win/win. To successfully pitch for a win/win you need to know your audience and what they are looking for. Don’t make the mistake one pitch fits all. Your opening remarks — your metaphorical story — your WHY— should address the needs of your specific audience.       […]

How to present your professional value when you are over 50 – Part 1

Friday, May 27th, 2016

Regardless of the situation, you are being judged the minute you’re seen — especially in a job interview situation. Appearance is a small part of that judgment. Your presence is the key factor in your favor for presenting your professional value for a win/win. What do I mean by presence is the key factor? Dictionary […]

Aristotle on Modes of Persuasion

Friday, May 13th, 2016

The more things change, the more they stay the same. For example, here are the wise words of Aristotle on the modes of persuasion. “Of the modes of persuasion furnished by the spoken word there are three kinds; The first kind depends on the personal character of the speaker, The second on putting the audience into […]

As a Presenter and Leader can you Paint the Black?

Friday, January 22nd, 2016

A presenter who can “ paint the black ” has learned how to understand the audience, how to create a presentation specific to that audience, and practiced and developed the skills to successfully “paint the black.” Avid and knowledgeable baseball fans understand what it means to “paint the black.” It’s all about precision. A baseball […]

Master the Art of the Pitch

Tuesday, November 17th, 2015

How do you emotionally connect with your audiences? Pitching is the new catchphrase for business development/sales.

It is not what you say, it is how you say it that counts – Lesson Two

Tuesday, October 6th, 2015

Continuing our series on ‘It is not what you say, it is how you say it that counts’.  If you missed the first lesson, here it is. The most important and most effective sales and business development tool at your immediate disposal is underutilized and unperfected. That amazing tool is your voice. Whole-body communications is […]