Archive for the ‘Presentation Skills’ Category

It’s Not What You Say, it’s How You Say it That Counts

Wednesday, June 21st, 2017

It’s not what you say, it’s how you say it that counts. And even that’s not enough for you to be fully understood. There’s a big difference between what someone says as opposed to what they’re really saying. And this is where emotional intelligence comes into play. How sharp are your skills in reading the […]

Know Your Audience Before You Speak!

Wednesday, June 14th, 2017

Know your audience before you speak! Know your audience and their triggers before you open your mouth to speak. It starts with WHY. Why are you presenting and to whom?  Examine the purpose of your talk, seminar or workshop in relationship to your audiences’ profile. Their age, profession, titles, projects, organization, company and the event play […]

How to be Understood- Face-to-Face

Wednesday, May 31st, 2017

In order to be understood you need to be able to deliver authentic, informative, effective, and emotionally-engaging presentations designed for your specific audience. One’s ability to turn potential into a tangible success has little to do with facts and information and feature/function. One’s ability to move others comes from knowing how to build trust and […]

Clinton/Trump debate presentation skills Score Card

Wednesday, October 19th, 2016

Watch the Clinton/Trump Presidential debate tonight and score the following for each candidate on scale of 1-10. 10 is the highest score possible. Mind, voice and body were in sync Clear and articulate statements Great vocal variety Authoritative non-threatening posture Great listening skills Answered the questions No over-talking Stuck to the time limit Factual statements […]

The new lost Art of Conversation

Friday, September 9th, 2016

What is a conversation? A week ago I was reading a book listing 100 definitions of a ‘conversation’. I’ve been thinking about many of the responses in that book and how we define conversation. A short definition of ‘conversation’ in the Oxford dictionary is “the informal exchange of ideas by spoken words.” The Wikipedia definition […]

Soft Skills Employers Look For – Communication tops the list

Thursday, September 1st, 2016

Our main goal at Zoka Institute is to help people communicate through body, mind and spirit. This article illustrates how important communication is through an extensive study done by LinkedIn. This confirms prior research conducted and reported by PEW Research and Carnegie Mellon. “Communication, teamwork, punctuality and critical thinking are in high demand, an analysis […]

How to Engage Your Audience at Their Level

Monday, August 15th, 2016

Successful communication/presentation skills are based in part on how well you perceive, incorporate and engage your audience. Whether your audiences are one-on-one or thousands you need to engage them in dialogue —no monologues, no oratory. Because your goal is to connect with your listeners, to get them to listen, and to get them to want more. […]

How to get audience attention every time you pitch!

Friday, July 29th, 2016

Grabbing Audience Attention is Step 1 How do you get your audience’s attention? Next, how do you engage your audience? Finally, how do you get them to want to hear more? The rules apply if you’re selling, pitching, or speaking regardless of the situation. The most common opening used by over 80% of people pitching starts […]

Effective use of Media in your Presention – KISS

Friday, July 15th, 2016

Keep Those Slides Simple, K.I.S.S.! The K.I.S.S principle is your best formula in creating your slides if you have to use PowerPoint. K.I.S.S is the acronym for Keep It Simple Stupid. When you’re presenting — in spite of a popular belief we can multitask — your audience is either listening to you or reading your […]

How to Pitch a win/win for Scientists and Researchers

Friday, July 8th, 2016

Know your audience to pitch for a win/win. To successfully pitch for a win/win you need to know your audience and what they are looking for. Don’t make the mistake one pitch fits all. Your opening remarks — your metaphorical story — your WHY— should address the needs of your specific audience.       […]