Know your audience before you speak! Know your audience and their triggers before you open your mouth to speak. It starts with WHY. Why are you presenting and to whom? Examine the purpose of your talk, seminar or workshop in relationship to your audiences’ profile. Their age, profession, titles, projects, organization, company and the event play […]
What do you do when you have a product or service to promote? What do you do when you want others to participate in the benefits of your product or service? What do you do to emotionally connect with your audience? How do you master the art of the pitch? We all want to be […]
Know your audience before you speak! Know your audience and their triggers before you open your mouth to speak. It starts with WHY. Why are you presenting and to whom? Examine the purpose of your talk, seminar or workshop in relationship to your audiences’ profile. Their age, profession, titles, projects, organization, company and the event play […]
What is a conversation? A week ago I was reading a book listing 100 definitions of a ‘conversation’. I’ve been thinking about many of the responses in that book and how we define conversation. A short definition of ‘conversation’ in the Oxford dictionary is “the informal exchange of ideas by spoken words.” The Wikipedia definition […]
Grabbing Audience Attention is Step 1 How do you get your audience’s attention? Next, how do you engage your audience? Finally, how do you get them to want to hear more? The rules apply if you’re selling, pitching, or speaking regardless of the situation. The most common opening used by over 80% of people pitching starts […]
Know your audience to pitch for a win/win. To successfully pitch for a win/win you need to know your audience and what they are looking for. Don’t make the mistake one pitch fits all. Your opening remarks — your metaphorical story — your WHY— should address the needs of your specific audience. […]
Regardless of the situation, you are being judged the minute you’re seen — especially in a job interview situation. Appearance is a small part of that judgment. Your presence is the key factor in your favor for presenting your professional value for a win/win. What do I mean by presence is the key factor? Dictionary […]
The more things change, the more they stay the same. For example, here are the wise words of Aristotle on the modes of persuasion. “Of the modes of persuasion furnished by the spoken word there are three kinds; The first kind depends on the personal character of the speaker, The second on putting the audience into […]
A presenter who can “ paint the black ” has learned how to understand the audience, how to create a presentation specific to that audience, and practiced and developed the skills to successfully “paint the black.” Avid and knowledgeable baseball fans understand what it means to “paint the black.” It’s all about precision. A baseball […]
How do you emotionally connect with your audiences? Pitching is the new catchphrase for business development/sales.
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