Grabbing Audience Attention is Step 1 How do you get your audience’s attention? Next, how do you engage your audience? Finally, how do you get them to want to hear more? The rules apply if you’re selling, pitching, or speaking regardless of the situation. The most common opening used by over 80% of people pitching starts […]
Know your audience to pitch for a win/win. To successfully pitch for a win/win you need to know your audience and what they are looking for. Don’t make the mistake one pitch fits all. Your opening remarks — your metaphorical story — your WHY— should address the needs of your specific audience. […]
How to successfully present your research value. To successfully present your research value for a win/win with regulators, scientific advisory boards, investors and potential investors you need to use more of your right brain. As scientists, researchers, and medical professionals you’re geared to be logical, sequential, analytical, etc. — left brain thinkers. Thinkers who focus on […]
Walt, a 58-year-old accomplished professional, is unfortunately still languishing “in between engagements”. Walt, even though you are an introvert, you can show presence. A number of middle-aged introverts like you have admonished me for stressing the importance of presence over substance as outlined in my previous two blogs about presence. Once again, I need to stress […]
It’s not what you say, it’s how you say it that counts. And even that’s not enough for you to be fully understood. There’s a big difference between what someone says as opposed to what they’re really saying. And this is where emotional intelligence comes into play. How sharp are your skills in reading the […]
A presenter who can “ paint the black ” has learned how to understand the audience, how to create a presentation specific to that audience, and practiced and developed the skills to successfully “paint the black.” Avid and knowledgeable baseball fans understand what it means to “paint the black.” It’s all about precision. A baseball […]
StorySelling works! Educators need to learn how to continually connect with their audiences in the classroom to get the students more deeply involved in the material. Storytelling works for educators. Storytelling, or StorySelling, tools make content relevant. Mastering the art of StorySelling is explained here in Forbes/Entrepreneurs. Learning through stories is how our minds naturally work to […]
In order to be understood you need to be able to deliver authentic, informative, effective, and emotionally-engaging presentations designed for your specific audience. One’s ability to turn potential into a tangible success has little to do with facts and information and feature/function. One’s ability to move others comes from knowing how to build trust and […]
To be a successful communicator you must be able to both speak and listen mindfully. Top-down communication in the business world is slowly giving way to the concept of dialogue as opposed to monologue, mindfulness in business.
Are you a “Johnny one-note” or a “Mary one-note?” How flat, dull and monotonous is your voice? Does your communication energize others, tune them out, or even put them to sleep? One of the three major toolboxes you possess, own and control is your vocal toolbox. That toolbox is filled with a vast variety of […]
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