StorySelling—combines the four steps of Engaged MindfulnessLook and See, Listen and Hear, Yes and…with the art of storytelling.  Through StorySelling an audience can create mental images and internalize your ideas in context with their life experiences, it shortens the route for you to get the yes. Most people base their decisions first on emotion, then on facts to support those decisions. Three things will result from StorySelling. One, you emotionally connect with the listener. Two, they get a clear picture that you understand the problems they are facing. And three, you are well on your way to building their confidence and trust that you can provide them with a solution necessary for you to get them to yes. Remember, people aren’t seeking your ideas; they are not looking for feature/function; they want your insight into their problems.”

See all the five steps at

Blumsack Brown BackgroundAs a coach, trainer and consultant, Larry Blumsack partners with people and organizations on the move and those already there to accelerate their communication, presentation and speaking skills to be on par with their ambition. Through one-on-one coaching and group training Larry helps leaders and aspiring leaders elevate their presence and communication skills to influence more people, sell more products-services-ideas and inspire others more successfully than they ever imagined.

Larry is the bestselling author of Face-to-Face is The Ultimate Social Media and founder of Zoka Institute and Zoka Training®. Zoka Training® — Mind/Voice/Body/Mindfulness in sync — is the result of Larry’s 45 years as a coach, acting teacher, actor, voice-over artist, theater and TV director/producer, radio & TV commentator and show host, speaker, trainer, serial entrepreneur, and syndicated columnist. Larry was a founding member of the theater department at Northeastern University.

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