The Good and The Bad Sales Types

  • Smooth-talking sales closers deliver big deals as long as their style fits the customer.
  • Good listeners, using a consultative sales approach that meet customers’ needs combined with well told case studies close deals.
  • Metaphorical storytelling is a critical sales tool when combined with good listening and understanding of a customer’s problems.
  • Selling based on deep product feature/function without listening to customer needs doesn’t lead to closing a sale.
  • Powerpointless scripted salespeople lack the skills to improvise when a customer isn’t interested in following the script.
  • Aggressive selling based on price can close significant deals when a customer enjoys active negotiations. Which isn’t often.
  • Chit-chat salespeople who can’t quickly – and I mean quickly – get past their social chatter) close few deals.

Blumsack Brown BackgroundAs a coach, trainer and consultant, Larry Blumsack partners with people and organizations on the move and those already there to accelerate their communication, presentation and speaking skills to be on par with their ambition. Through one-on-one coaching and group training Larry helps leaders and aspiring leaders elevate their presence and communication skills to influence more people, sell more products-services-ideas and inspire others more successfully than they ever imagined.

Larry is the bestselling author of Face-to-Face is The Ultimate Social Media and founder of Zoka Institute and Zoka Training®. Zoka Training® — Mind/Voice/Body/Mindfulness in sync — is the result of Larry’s 45 years as a coach, acting teacher, actor, voice-over artist, theater and TV director/producer, radio & TV commentator and show host, speaker, trainer, serial entrepreneur, and syndicated columnist. Larry was a founding member of the theater department at Northeastern University.

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