Can you make a silk purse from a sow’s ear? Can you make “rainmakers” out of lawyers, CPAs, bankers and financial advisors?

purse2-300x300You can you make a silk purse from a sow’s ear. Can you make “rainmakers” out of lawyers, CPAs, bankers and financial advisors? I believe you can, however, not overnight.

I appall attorneys when I tell them I plan to take a one day course in law and then begin to practice as a lawyer. How unrealistic. It is just as unrealistic for attorneys and their firms to believe a 2 hour or half-day or /whole day training will make them “rainmakers.”

In the commoditized and highly competitive legal, accounting, banking and financial services marketplace the important attribute that distinguishes one service firm from another and one professional from another is the persona of the person representing the entity. A successful business development/sales training program for ongoing and lasting results must focus on recognizing and developing one’s personal assets and presentation skills along with sales techniques and process. Ongoing group training and one-on-one personalized coaching are critical for sustainable change. There are no quick fixes.

Accomplished business development and sales professionals with a sole focus on business development and sales thoroughly train for at least a year and re-enforce that training annually (at a minimum) with refresher training. Yet, companies, firms expect attorneys, accountants, bankers and financial advisors to be successful rainmakers with minimum or no training. You can make a silk purse from a sow’s ear.

Zoka Training® focus on empowering people with the creative, communication, collaboration skills to ensure their voices are heard and listened to.

  • How to tap one’s vocal and physical toolboxes.
    How to utilize the techniques of storytelling and improvisation to stand out as “best in class.”
    How to effectively incorporate media into a presentation.

Be prepared when it is your turn to pitch to perspective clients.

Blumsack Brown BackgroundAs a coach, trainer and consultant, Larry Blumsack partners with people and organizations on the move and those already there to accelerate their communication, presentation and speaking skills to be on par with their ambition. Through one-on-one coaching and group training Larry helps leaders and aspiring leaders elevate their presence and communication skills to influence more people, sell more products-services-ideas and inspire others more successfully than they ever imagined.

Larry is the bestselling author of Face-to-Face is The Ultimate Social Media and founder of Zoka Institute and Zoka Training®. Zoka Training® — Mind/Voice/Body/Mindfulness in sync — is the result of Larry’s 45 years as a coach, acting teacher, actor, voice-over artist, theater and TV director/producer, radio & TV commentator and show host, speaker, trainer, serial entrepreneur, and syndicated columnist. Larry was a founding member of the theater department at Northeastern University.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.